New Products and Rebranding Highlight of ProMat 2011 for Hyster

CHICAGO (March 21, 2011) – To say that ProMat is a big show for Hyster Company is an understatement.

Not only will Hyster unveil its highly durable, ultra-reliable E30-40XN electric lift truck, but the brand’s new look, tone and feel will also be on display throughout the show.

“This year’s ProMat show is a very big deal for us as we continue to communicate our new brand look and feel,” said Jonathan Dawley, VP of marketing for NACCO Materials Handling Group, Inc. “The new Hyster brand encompasses our company’s tough and dependable lift trucks that provide low total cost of ownership and take on the most demanding applications. We can’t wait for participants to witness first-hand the excitement and enthusiasm that surround the ‘new Hyster’ and the future of our brand.”

Leading the way in operator comfort and performance, the tough E30-40XN series is among the most productive lift trucks on the market. With lifting capacities of 3,000 to 4,000 lbs., the series offers significant performance and versatility for a wide variety of material handling applications.

In addition, there will be various elements on display throughout the booth focusing on total cost of ownership, such as The Hyster Manufacturing Advantage video and the new benefits of the heavy duty walkie rider. There will also be customer service booths to educate consumers about Hyster Company’s financing, fleet and aftermarket capabilities.


Other Hyster series products that will be on display at ProMat include:

  • H30-35FT
  • H40-70FT
  • H80-120FT
  • H50CT
  • B60-80ZHD
  • E30-40HSD2
  • J45-70XN
  • E45-70XN
  • W40-80Z
  • N45ZR
  • NUVERA fuel cells

About Hyster Company

Based in Greenville, N.C., Hyster Company ( is a leading worldwide lift truck designer and manufacturer. Hyster Company offers 130 models configured for gasoline, LPG, diesel and electric power, with the widest capacity range in the industry — from 2,000 to 115,000 lbs. Supported by the industry’s largest and most experienced dealer network, Hyster Company builds tough, durable lift trucks that deliver high productivity, low total cost of ownership, easy serviceability and advanced ergonomic features; accompanied by outstanding parts, service and training support.
Hyster Company is an operating division of NACCO Materials Handling Group, Inc. (NMHG), which employs approximately 5,000 people worldwide. NMHG is headquartered in Cleveland, Ohio, and is a wholly owned subsidiary of NACCO Industries, Inc. (NYSE:NC).